FarmFan Increases Farmers Market* Sales

Using a combination of loyalty and text messages, we drive traffic to your market stand or on-farm retail market.

  • Text messages build intimacy

    FarmFan sends your text message to customers an hour before the market starts. This has a powerful effect on driving sales because people almost always read texts and they get it on the go!

  • Reward your customers

    A business study found that 68% of customers leave a business because they don't feel valued - we'll give you ideas for your reward program, but you create you own rewards!

  • Sales Intelligence

    As customers use your FarmFan loyalty program, you are tracking spending habits that can help you drive future marketing decisions. This is powerful data that you can parse with our statistics tools!

  • FarmFan Gear

    We'll help you market your new FarmFan program to customers with signs, info cards, staff aprons and more. Learn more about the gear package.

  • * FarmFan works for individual market vendors, whole markets, and retail farm stands! More about who uses FarmFan.

Making Market Days the Best Days


FarmFan plans scale to your use based on the number of customers that use the system and the number of texts you send. Only pay for FarmFan when you are using it - plans may be suspended during your off-season.

Either pay month-by-month or pay yearly. Yearly plans include a discount of 25% (3 months free)! Feel safe with our 60-day guarantee: if FarmFan doesn't increase your sales in your first 60 days, cancel your account and get 100% of your fee back.

It's so simple!

Sign up now and you can use FarmFan at your next market!

  1. Set up Markets & Rewards

    Tell FarmFan which markets you sell at and your rewards. We'll give you some reward ideas to get started.

  2. Tell Customers

    Share sign-up link with customers on your website, social media, and mailing list.

  3. Go to Market

    Send your update via text in the hours before the market, then enter points into the FarmFan app on your mobile device.

Do you have any questions?

Great, find answers below or shoot us email.

  • Can I use iPhone/iPad/Android?

    You will need to have a web-enabled mobile device at your markets. FarmFan works on any platform.

  • What materials do you provide?

    In the FarmFan welcome package, we provide:

    • T-shirts or aprons that say "Are you a FarmFan?" for staff to wear.
    • A spiral bound logbook for customers to record their own purchases when you are busy.
    • FarmFan buttons to give to customers.
    • A FarmFan sign.
    • Additional materials are available for download from the FarmFan website.

  • What do customers say?

  • But I'm too busy at market!

    FarmFan does certainly add a step to checkout for customers who want their points, but remember that you can start slow and do not need to introduce Farm Fan to all of your customers in the first week. When you are really busy, we provide a spiral bound logbook that you can hand to customers to enter points themselves.

  • What are good rewards?

    Rewards can be monetary, such as "accumulate 200 points and get $10 off your next order", or they can be more fun! Event-based rewards can be very compelling, such as, have a V.I.P. farm tour and cook-out for any customers that accumulates 500 points.

  • Do I pay in the off-season?

    No, only pay for FarmFan when you are going to market and put your account on hold during the off-season.

Who Uses it?

FarmFan has helped farmers market vendors, retail farm stands, and whole markets sell more since January 2014. Here's what some of our early users say:

Nathan Holmes
Clarion River Organics
Pittsburgh, PA

"The beauty of FarmFan is that it is really flexible. Any business that is looking to capture that relationship with customers and any business that finds value in repeat customers will find value in it.

"I think we underestimate the fact that all grocery chains and gas stations have this sort of program. People are used to it and people are looking for it as recognition and validation of how they shop.

"We were trying to find some way to capture those people that love to support us at the farm markets and we value their relationship. Once they leave, you don't have any to thank them or a way to pull them back in, so FarmFan fills that for us."

Watch Video

Carolyn Loveland
Allens Hill Farm
Bloomfield, NY

"Customers that like our farm LOVE farm fan.. They see it as a way of making local businesses and supporting local farmers and buying good food and getting prizes as a win-win. The software is ridiculously simple to use!

"For the amount of actual applicants we have they are SOOOOOOOO enthusiastic about running up their Farm Fan points. I think it's a game to them. I swear I think they are thinking, 'How high can I go?'"

Colleen Hotchkiss
Veggielution Farm Stand
San Jose, CA

"The most important feature for us so far is the weekly texts to customers - many have told me that they really appreciate getting reminded to come to the stand, and like to know what we have available before they show up. This aspect has been awesome for us! (and i love getting prompted on saturday morning to send out the text -- really convenient for me)"

About FarmFan

Meet the people that build, manage, and support FarmFan.

  • Why FarmFan?

    FarmFan was conceived at Small Farm Central in Fall 2013 as an answer to the question, "How can farms utilize mobile technology in marketing?" Farmers markets are such a wonderful opportunity for farms and an asset to communities, but to be viable, farms must make a profit selling their goods. FarmFan seeks to close the gap between farm and customer.

  • Simon Huntley

    Founder, Small Farm Central

    Simon started Small Farm Central in 2006 to serve the technology needs of farmers. He grew up on a small farm in the hills of south-western Pennsylvania and later helped manage a produce operation in western Colorado that sold through CSA and farmers markets. Outside of work, Simon runs after his 3-year-old son, Eliot, and enjoys exploring fermented foods in the kitchen.

© 2014 Small Farm Central & FarmFan. All rights reserved.

Nathan from Clarion River Organics describes his experience with FarmFan


How it works


Sign up for Plan FREE-100

No risk. Cancel any time in the first 60 days and get 100% of your subscription fee back!


Sign up for Plan STARTER

No risk. Cancel any time in the first 60 days and get 100% of your subscription fee back!


Sign up for Plan BUSINESS

No risk. Cancel any time in the first 60 days and get 100% of your subscription fee back!


Sign up for Plan PREMIUM

No risk. Cancel any time in the first 60 days and get 100% of your subscription fee back!


FarmFan Gear

See the gear:

Your FarmFan gear will be mailed within a week of your FarmFan sign up. Starter and Business plans get the regular gear package and Premium plans get the large package.


  • 2
  • 50
  • 100
  • 2
  • 2
  • 2


  • 5
  • 150
  • 250
  • 5
  • 5
  • 5


  • FarmFan Staff Aprons
  • FarmFan Customer Buttons
  • FarmFan Info Handouts
  • Rewards Signs
  • FarmFan Program Signs
  • Logbooks